Soft2Bet’s Martin Collins Unveils Vision for the Future of iGaming
Thursday 05 de June 2025 / 12:00
2 minutos de lectura
(London).- In a wide-ranging and insightful interview, opens new tab with Juliette Foster for The European Magazine, opens new tab, Martin Collins, Chief Business Development Officer at Soft2Bet, opens new tab, shared the company’s bold vision for the future of iGaming, highlighting its innovation-led growth, strategic expansion, and pioneering use of AI and gamification.
Opening with the staggering growth of the global iGaming industry, from $70 billion in 2022 to a projected $125.6 billion by 2027, Foster set the stage for a deep dive into how Soft2Bet is not only keeping pace, but leading the charge.
Founded in 2016, Soft2Bet, opens new tab has become a standout in the iGaming sector, offering turnkey solutions that combine cutting-edge technology with immersive user experiences. Collins emphasised that the company’s success stems from its ability to rethink traditional models and focus on user engagement, rather than transactional interactions.
The conversation also explores the company’s use of AI and data analytics to personalise user journeys. Martin Collins, Chief Business Development Officer at Soft2Bet describes how Soft2Bet segments users into behavioural cohorts, tailoring experiences to individual preferences and continuously refining them through machine learning.
Looking ahead, Soft2Bet is planning to expand into new markets including New Jersey and Nigeria, with a focus on local partnerships and tailored brand experiences. We have also successfully penetrated North America through Canada. The company’s long-term vision is to be a top-three operator in every market it enters, while continuing to shape the future of iGaming through innovation, localisation, and customer-centric design.
Soft2Bet’s commitment to innovation is further underscored by its €50 million Soft2Bet Invest fund, launched in 2024 to support startups and emerging technologies in the gaming sector. Unlike traditional VC models, the fund offers not just capital but real-world integration and battle-testing opportunities.
Categoría:Gaming
Tags: Soft2Bet,
País: United Kingdom
Región: EMEA
Event
SiGMA Central Europe 2025 Closes First Edition with High Attendance and Roman-Inspired Experiences
(Rome, Exclusive SoloAzar) - The first edition of SiGMA Central Europe in Rome came to a close, leaving a strong impression on the iGaming industry. With thousands of attendees, six pavilions brimming with innovation, and an atmosphere that paid homage to Roman history, the event combined spectacle, networking, and business opportunities. It also yielded key lessons for future editions.
Friday 07 Nov 2025 / 12:00
Innovation, Investment, and AI Take Center Stage on Day 3 of SiGMA Central Europe
(Rome, SoloAzar Exclusive).- November 6 marks the final and most dynamic day of SiGMA Central Europe 2025, with a packed agenda that blends cutting-edge tech, startup energy, and investor engagement. With exhibitions, conferences, and networking opportunities running throughout the day, Day 3 promises to close the event on a high note.
Thursday 06 Nov 2025 / 12:00
SiGMA Central Europe Awards 2025: BetConstruct Wins Innovative Sportsbook Solution of the Year
(Malta).- BetConstruct has been recognised at the SiGMA Central Europe Awards 2025, receiving the Innovative Sportsbook Solution of the Year award. This achievement highlights the company’s continued focus on elevating retail betting experiences and supporting operators with solutions that create measurable business value.
Wednesday 05 Nov 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.